Guides

Plain-English guides for growing a service business

No jargon, no hype; just how to get found, capture more leads, automate the busywork, and keep more clients. Start with a guide, go as deep as you like.

AI search & AEO

How to get found and cited in AI search (ChatGPT, Perplexity, Google AI), and how it differs from SEO.

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AI & business automation

What to automate first, what it costs, DIY vs done-for-you: get your time back without losing the personal touch.

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Local SEO & Google Business Profile

Win the Maps 3-pack and "near me" searches: profile, reviews, NAP consistency and local content.

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Lead generation & CRM

Capture, follow up and convert more of the leads you already get, and build a pipeline you own.

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Marketing strategy

The plan before the tools: a one-page strategy, how much to spend, and when to bring in a fractional CMO.

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Looking for something more specific? Browse all articles on the blog.

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