Sara Lemos
Over 20 years in digital marketing and media, bringing strategy, operations and hands-on execution, with deep expertise in AI search and using AI to streamline how marketing actually runs.
Sara brings a mix of strategy, operations and hands-on execution, with a deep knowledge of AI search and using AI tools to streamline workflows. She specialises in building practical, AI-informed marketing strategies that connect brand, content and performance, while strengthening the operational backbone behind them.
Her experience spans leading multi-disciplinary teams, shaping digital roadmaps, and using data, automation and AI to drive measurable results across different industries.
Where AI meets the work that actually runs
Sara helps brands optimise their marketing and operations and improve how they’re discovered in the new era of search, including AI search and recommendation engines. In practice, that means:
- AI search & AEO visibility: making sure brands show up consistently in AI-driven search and recommendation engines, not just traditional Google.
- AI-informed marketing strategy: practical strategies that connect brand, content and performance, built around how people actually search now.
- Operations & workflow automation: using AI to streamline internal workflows, reporting and delivery so teams move faster with less friction.
- Content & SEO foundations: the groundwork that makes a brand discoverable and credible across search and AI answers.
- Teams & enablement: building high-performing teams and lifting capability through training, proposals and client pitching.
Using AI to do more with less
Sara’s passion is using AI to simplify processes, accelerate delivery and help clients get results faster, from business operations and internal setup to proposal development, client pitching and team training. She’s built high-performing teams and integrated intelligent systems that save time, boost efficiency and scale success.
As search shifts from blue links to AI answers, that combination (strategy, operations and genuine AI fluency) is exactly what keeps a brand visible and a marketing function running clean.
Two founders, two lenses, one system
Sara’s digital-strategy-and-delivery lens meets Katrina’s strategy-and-systems lens: enterprise rigour and hands-on execution on the same problem. Meet the team.
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